Freelance Friday: Pitch Freelancing Jobs You Want


If you want it, you’ll have to pitch it. Photo via

A short time ago, I reached out to an old business contact on a whim and pitched an idea that I’d been mulling over for a few months.

I got an enthusiastic reply and found myself setting up a meeting with the contact’s managing editor. By the end of that conference, I had talked my way into a paid freelancing job. It’s a small one, but it’s recurring work I didn’t have a month ago.

As I drove home, I was struck by a simple truth.

You don’t land the freelancing jobs you don’t pitch.

Don’t misunderstand. You can certainly get good-quality work through referrals and word of mouth, if you’ve built a solid reputation for yourself and your output. Any skilled freelancer can. None of that work, however, is particularly likely to be any of the dream assignments floating around in your head, especially if you’re just starting out. Your clients are coming to you with their own agendas, needs, wants, and ideas. If you’re content to keep taking whatever projects are sent your way in order to ke

ep the lights on, terrific. That is a perfectly reasonable, pragmatic position, but today’s post is not for you.

Today is about your goals. Your client list. Your dream projects. Your career five or 10 years from now. What do you see yourself doing?

You don’t land the freelancing jobs you don’t pitch.

If your answer is not, &

#8220;The thing I am doing now,” what are you doing to get yourself there? Truthfully, you must do something. The jobs you really want are highly unlikely to simply land in your lap. You must organize your portfolio, take stock of your skill set, and identify the clients you want to work for and the jobs you want to take on.

You must do your homework. Then, you must pitch. Present your case to the target client. Why does the client need this assignment done, and why should you be the person who gets hired to do it?

Your prospect might say “no” to today’s pitch, but you won’t know for certain until you ask.

When you don’t ask the clients you want for the work you want, the answer will always be “no.”

If you want to land your dream freelancing jobs, you’ll need to go out there and pitch them.



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